Welcome to Insights that Shine.
We provide highly experienced qualitative, quantitative & UX project management support to start-ups, growing businesses & larger brands.
Highly experienced
A strategic, sharp, imaginative & collaborative researcher with over 10 years of management level experience gained through both client & agency side positions. Krupa is an certified & accredited company partner with the Market Research Society (CMRS) and also holds membership with the British Psychology Society (MBPsS).
Global view
Krupa has a tremendous amount of experience in managing research projects both in the UK & internationally from ad-hoc projects to multi-country studies.
Category knowledge
Experienced across a large number of categories including: retail, FMCG, telecoms, media, technology & hospitality.
Project support
In-depth knowledge of the end-to-end process across qualitative, quantitative & UX methodologies which include: ethnography, in-depth interviews, multi-country trackers / Usage & Attitudes studies, eye tracking & Passive Tracking techniques (to name a few!).
Consumer lens
Krupa has in-depth knowledge of conducting research with consumers of all ages & life-stages with a particular expertise in families research gained through previous positions & from being a primary school teacher!