Providing you with knowledgeable, passionate, reliable &

dedicated support for your project requirements

Krupa first entered the world of research in 2001 during her year long internship at British Telecom research  HQ, Krupa quickly found her passion for research & during this year, she managed a number of European projects & published research papers in worldwide journals.

Over the past 10 years, Krupa has built up an extensive amount of experience within the industry through both client & agency side positions. Most recently, managing research projects for some of the World’s most loved brands including: The Walt Disney Company, Mattel, Fisher-Price, Virgin Atlantic Airways & InterContinental Hotels Group.

Krupa has a vast amount of knowledge in managing projects of all sizes from iterative concept testing to multi-country trackers with consumers of all ages & life-stages.


-Full membership with the Market Research Society (CMRS),

-British Psychology Society (MBPsS)



– PhD advisor: Pre-hospital awareness of Sepsis amongst paramedics. Warwick University .